Shinola, The Derby 30mm White Dial Two Tone PVD Bracelet

by Shinola


Inspired by the bend of a horseshoe, the 30mm Derby is a timeless classic with a kick. Relaxed yet polished, it’s finely crafted for every day.  

Front and center: The polished stainless steel case that wraps elegantly around the clean and open dial. Sophisticated and unexpected, it’s a seamless design executed with fresh inspiration from American design heritage. Slim hands and “knockout” style numerals on the dial complete the look. Choose either a premium leather strap or a five-link bracelet. Switch up your Derby’s style instantly with the purchase of an additional strap.  

Our latest watch designed with women in mind is no show pony—it’s built to last, with a design that thinks in decades, not seasons. 

Meet Derby

Classic Americana with a kick. Dress it up for the day or down for the night—It has eternal elegance and style to spare.


From the tales the Irish blacksmith St. Dustan to Egyptian iconography and Chaldean tradition, folks have long honored the horseshoe as a symbol of good fortune and protection.

Derby’s unique case shape is inspired by these lucky crescent moons.


This high-accuracy quartz movement—hand-assembled in Detroit with Swiss and other imported parts—drives the hours and minutes with precision.


Inspired by the bend of a horseshoe, the Derby’s one-of-a-kind case shape is crafted from polished stainless steel and built to last. Choose between silver-toned stainless steel or PVD gold finishes. Sapphire crystal protects the inner workings. The Gold Tones in the Bracelet are PVD coated stainless steel.

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